Our Story
Unicorn. World Champions. 21 Times.
Our 21 wins include only those achieved by these fantastic players who were contracted to Unicorn at the time of their Unicorn World Championship wins using Unicorn darts to hit The Winning Double.
1937
A patent for the ground-breaking ‘Silver Comet’ dart – Unicorn’s first precision set of 3 darts – was granted and Unicorn was created
1970
Unicorn became the first company to sell darts classified by actual weight. This is now the industry standard, but Unicorn were first!
1972
Unicorn revolutionised the use of tungsten alloy to make darts, making the darts slimmer for closer grouping – another industry standard.
1975
Unicorn launched the Unicorn World Pairs Trophy, the first international tournament with teams from 16 countries. In 1976 it became the first televised World Darts Championship.
1990
Unicorn were the only darts company to have the vision to help build and invest in the PDC. We remain committed to professional darts and remain the second largest shareholder in the PDC.
2016
The Unicorn Smartboard – the World’s first app-enabled, auto-scoring dartboard was created. The Smartboard has revolutionised what a dartboard can do, and re-invented darts to be fun for every player!
2022
Unicorn augmented reality SmartBoard available at venues all around the world
2023
Michael Smith wins his maiden PDC World Darts Championship title, beating Michael Van Gerwen 7-4 and throwing a 9-darter during the greatest leg in darts history.