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Our Story

Unicorn. World Champions. 20 Times.

Our 20 wins include only those achieved by these fantastic players who were contracted to Unicorn at the time of their Unicorn World Championship wins using Unicorn darts to hit The Winning Double.

1937

1937

A patent for the ground-breaking ‘Silver Comet’ dart – Unicorn’s first precision set of 3 darts – was granted and Unicorn was created

1970

1970

Unicorn became the first company to sell darts classified by actual weight. This is now the industry standard, but Unicorn were first!

1972

1972

Unicorn revolutionised the use of tungsten alloy to make darts, making the darts slimmer for closer grouping – another industry standard.

1975

1975

Unicorn launched the Unicorn World Pairs Trophy, the first international tournament with teams from 16 countries. In 1976 it became the first televised World Darts Championship.

1990

1990

Unicorn were the only darts company to have the vision to help build and invest in the PDC. We remain committed to professional darts and remain the second largest shareholder in the PDC.

2016

2016

The Unicorn Smartboard – the World’s first app-enabled, auto-scoring dartboard was created. The Smartboard has revolutionised what a dartboard can do, and re-invented darts to be fun for every player!

2022

2022

Unicorn augmented reality SmartBoard available at venues all around the world

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